Helping businesses find and form their future selves.

From growing a new business to transforming an established organization, every leader is navigating change. Loom builds strategies, support systems and skill sets to help people along the path to progress.

Hi, I’m Sarah Herberg.

I help organizations, teams and individuals build their capacity for change.

Merging deep experience in strategy and organizational development, my expertise lies in helping leaders and teams focus on the most critical issues facing them, creating clear and compelling visions of the future, and supporting them on the path to realizing their vision.

Over 17 years of leading brand, product and organizational strategy initiatives, I’ve come to recognize that when it comes to change, strategy is just the beginning. Through Loom, I enable organizations to more to sustainably navigate transformation.

Your strategic, supportive guide

While traditional consulting provides answers, Loom guides organizations, teams and individuals through change while equipping them with the capacity to navigate change on their own in the future. I do this in three ways:

Strategy

Discover and align on clear ambitions, purpose and roles, together.

Support Systems

Support teams in developing new ways of working that align to strategic choices made.

Skill Sets

Build specific skills and capacities to navigate change today and tomorrow.

Experience

My experience spans Fortune 100s to startups, globally lauded brands to emerging disruptors.

In their words

“Most consultants I’ve worked with in the past are happy to deliver a presentation and wish you the best of luck. Loom tied their success to ours, and made the partnership way more than what we had expected. By the end of our engagement it felt like parting ways with an old friend. The work itself? Inspiring, revolutionary, and something we can build a strong future around.”

VP Product, Fortune 500
“I spoke to the team today and WOW! What a transformation from where we were end of last year. Thank you for getting them there. It was heartwarming to see how they are working together today. Night and Day.”

CMO, Fortune 500
“We still talk about the conflict learning lab over a year later. It had such a tremendously positive impact on our team.”

Department Lead, Mid-Sized Agency
“Please know how impactful your work is. Thank you for taking such good care of us and for committing your gifts to helping teams change for the better.”

President, Non-Profit

Ideas

I occasionally share ideas, hypotheses and lessons learned in work and life. Check out my writing below or subscribe to my Substack. I promise to not clutter your inbox.