Your strategic guide through change.

For leaders, teams and organizations that desire change but aren’t sure where to begin.

Hi, I’m Sarah Herberg.

Welcome. I’m happy you are here.

You may be here because someone you trust sent you my way. Perhaps you are facing a complex problem and don’t know where to begin. Maybe you are part of a team that is swirling or stuck. Or, you see change ahead and want to get a head start.

Whatever the reason, I’ve got you. Merging deep experience in strategy and organizational development, my expertise lies in helping leaders and teams focus on the most critical issues facing them, creating clear and compelling visions of the future and supporting them on the path to realizing their desired future.

Over 20 years of leading brand, experience and organizational strategy, I’ve come to recognize that when it comes to change, having a strategy is crucial — but it’s only the beginning. Through Loom, I enable organizations, teams to more sustainably navigate change.

Your strategic, supportive guide

Loom guides organizations, teams and individuals through change while equipping them with the capacity to navigate change on their own in the future.

We do this in three ways:

Strategy

Discover and align on clear ambitions, purpose and roles, together.

Support Systems

Support teams in developing new ways of working that align to strategic choices made.

Skill Sets

Build specific skills and capacities to navigate change today and tomorrow.

Experience

Our experience spans Fortune 100s to startups, globally lauded brands to emerging disruptors.

In their words

“Most consultants I’ve worked with in the past are happy to deliver a presentation and wish you the best of luck. Loom tied their success to ours, and made the partnership way more than what we had expected. By the end of our engagement it felt like parting ways with an old friend. The work itself? Inspiring, revolutionary, and something we can build a strong future around.”

VP Product, Fortune 500
“I spoke to the team today and WOW! What a transformation from where we were end of last year. Thank you for getting them there. It was heartwarming to see how they are working together today. Night and Day.”

CMO, Fortune 500
“We still talk about the conflict learning lab over a year later. It had such a tremendously positive impact on our team.”

Department Lead, Mid-Sized Agency
“Please know how impactful your work is. Thank you for taking such good care of us and for committing your gifts to helping teams change for the better.”

President, Non-Profit

Collaborators

Loom is owned & operated by Sarah Herberg. We build project-specific teams of highly experienced consultants based on each client’s unique needs.

Ashleigh Penrod Strategy & Facilitation

Ozioma Egwuonwu Strategy & Research

Neha Bhatia Strategy & Research

Foram Nyberg Creative & Copy

Kristan Nolan Production & Operations

Ideas

I occasionally share ideas, hypotheses and lessons learned in work and life. Check it out below or subscribe to the Loom Substack. I promise to not clutter your inbox.